04 / How I Think
I design the parts
people notice only
when they go wrong.
01
Behavior before screens
I start with what the product needs to do, then shape the interface around it.
02
Motion as feedback
Motion should explain state, direction, and consequence, not decorate.
03
Controlled complexity
Good systems are precise about when detail should appear and when it should hide.
04
Micro-moments matter
Loading, confirmation, recovery, and transitions decide how a product feels.
A product-minded design practice, shaped across teams and contexts.
2025 – Now
Waysorted
Product strategy, UX, systems, and motion for an AI workflow product.
2025
Gen AI Summit
Creative leadership across digital, print, stage, and motion assets.
2024
Mazout Electric
Mobile app interface from scratch and visual identity direction.