Motion Design · After Effects · 2024
A motion film for AirPods Pro, in Apple's visual language
A short commercial advertisement for Apple AirPods Pro, designed and animated in After Effects, with the whole piece built in 8 hours.
Introduction
Conceptual Thinking
A design built to match Apple's innovative ethos and put the AirPods Pro at the centre. The whole piece came together in eight hours, from research and moodboarding to the final frame.
Mood Board
Brand Choice
Why Apple?
Apple's reputation for innovation made it the obvious subject. Advanced features, a sleek design, and a visual language worth animating to.
Soundtrack
Soundtrack choice
I scored it to a real Apple AirPods ad, keeping the original track for authenticity and the same dynamic energy. The music sets the rhythm every cut lands on.
Product Focus
Why AirPods Pro?
Honestly, because they live in my ears. I use the AirPods Pro every day and I have always liked the way Apple builds and shows its products, so animating something I already knew that well let me obsess over the motion, not the research.
Creative Process
The Creative journey
- 01StoryboardFrame the beats
- 02IterateAgainst the 8-hour clock
- 03Peer feedbackTighten the timing
- 04Final cutExport and ship
Final Outcome
Final Showcase
The full reel, end to end. Smooth text animation, tight transitions, and the soundtrack, closing on the product. Also on Behance ↗.
